marketing misconceptions, advertising misconceptions, social media...
marketing misconceptions – “behavioral targeting” – the belief that people’s surfing behavior will indicate what they are likely to buy — of all my surfing, only a small portion of it is related to...
View ArticleWhat viral videos look like; what non-viral videos look like — by the stats
The first 2 are viral videos – notice the shape of the “total views curve” (quick rise and approaches the max asymptotically). The last 2 videos are not viral, and supported by paid advertising and...
View ArticleTraditional ads are like homeless marketing – at best you’ve got a glance to...
Homeless marketing – they hold up a sign and hope that passersby will look down, read the sign, then stop, take out their wallet, take some money out, and give it to them. What’s the probability of...
View ArticleAdobe says iPhone / iPad adoption and ‘alternative technologies’ (cough,...
Source: http://www.engadget.com/2010/04/09/adobe-says-iphone-ipad-adoption-and-alternative-technologies/ Adobe might continue to crow about Flash and its importance on both the desktop and mobile...
View ArticleThe Smartphone Is Becoming A Goliath In The Retail Industry
Source: http://www.businessinsider.com/how-smartphones-are-revolutionizing-the-shopping-experience-2011-11 A study by the Times finds many retailers–including major ones like Best Buy, Nordstrom and...
View ArticleGoogle strikes deal to bring 27,000 Chromebooks to US schools in three states
Source: http://www.engadget.com/2012/01/26/google-strikes-deal-to-bring-27-000-chromebooks-to-us-schools-in/ It remains to be seen if they’ll be the big game-changer in education that Google hopes they...
View ArticleGoogle+ Is Growing Much Faster Than Facebook Did In The Early Days (GOOG)
Source: http://www.businessinsider.com/chart-of-the-day-google-is-growing-much-faster-than-facebook-did-in-the-early-days-2012-2 Don’t write off Google+ just yet — compared to Facebook’s early days,...
View ArticleSamsung aims to become key player in digital content distribution through...
Source: http://www.engadget.com/2012/09/27/samsung-aims-to-become-key-player-in-content-distribution/ The writing has been on the wall ever since Samsung’s acquisition of mSpot, but the Korean firm...
View ArticleFacebook outlines its ad targeting strategy on one handy page, presents a...
Source: http://www.engadget.com/2012/10/01/facebook-outlines-its-ad-targeting-strategy-on-one-handy-page/ To say that Facebook has to tread lightly around privacy issues is an understatement,...
View ArticleGoogle Shopper adds push notifications, new UI and more with 3.0 update
Source: http://www.engadget.com/2012/11/08/google-shooper-update-ui-push-notification-sales/ Google Shopper has just gotten the bump to version 3.0 with an update that brings a roster of fresh...
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